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*'''2:45 - 3:30 PM:''' Lightning talks & spontaneity!
**''Successes and Setbacks in the University of Maryland - College Park Dataverse Pilot'' - Margaret Rose Hunt (University of Maryland)
**''Getting Started with Google Analytics Segments'' - Jay Brite & Cindy Zhao (University of Maryland)
*'''3:30 - 4:00 PM:''' Wrap-up discussion & closing remarks
*'''4:00 - ? PM:''' Happy Hour [https://www.redemmas.org/ (Red Emma's)]
'''Getting Started with Google Analytics Segments'''
''Jay Brite & Cindy Zhao (University of Maryland''
*How and why to create a custom GA segment, looking at use cases from current projects with data cleanup, campus traffic, and UX personas.