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Free access to education and free expression of political opinions and privacy from unwarranted surveillance are human rights (in the [http://www.un.org/en/documents/udhr/index.shtml UN Declaration of Human Rights]), and even if you don't want to go that far, in general they're social justice goals that we all like. We're here because we share a vision -- less waste, more empowerment, getting knowledge into people's hands. But actually getting these benefits to our users requires that our users be able to use our software. So, in getting rid of user experience obstacles, we are working to achieve social justice goals.

This is one reason diversity in a group is useful - it includes people with different perspectives, AND is likely to have more people with the ability to see from multiple perspectives. Including the users' perspectives.''(see: http://blog.melchua.com/2013/08/20/engineering-education-discourses-on-representation-why-problematization-matters-beddoes-2011/ ; "hegemonic masculinity" as coined by coined by Raewyn Connell: Connell, R. W. (2005). Masculinities (2nd ed.). Berkeley, Calif: University of California Press; "strong objectivity" (coined by Sandra Harding) and standpoint theory, Harding, S. (1993). Rethinking standpoint epistemology: what is strong objectivity? In L. Alcoff & E. Potter (Eds.), Feminist Epistemologies (pp. 49–82). New York, NY: Routledge. Much thanks to [http://blog.melchua.com/ Mel Chua] for research on this.)''