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== Practical Strategies for Making a Real Difference in Picking Low-Hanging Fruits to Improve Your Library's Web Usability and UX ==

Have you ever pointed out tried to fix an obvious (to you at least!) Web usability problems in your library website or UX (user experience) problem only to face strong resistance from the library staff? Are you one of those who are passionate about a strong advocate for making library information and resources, systems, services , and space as usable as possible , but who also struggle do you often find yourself struggling to get the point across and/or obtain the crucial buy-in from colleagues and administrators?  There is no shortage of Web usability and UX (user experience) guidelines, but they are useless if you cannot implement it for your own . But applying them to a libraryand implementing changes often involves a long and slow process. This To tackle this issue, this talk will focus on how to utilize the 'expert review' process (aka 'heuristic evaluation') process rather than other as a preliminary or even preparatory step before embarking on more time-and-labor-intensive usability testing methodsand user research. Several examples from amazingly simple fixes to more nuanced usability and UX issues in libraries will be discussed to your heart's content along with . The goal of this talk is to provide practical strategies that will help you for picking as many low-hanging fruits as possible to make a real (albeit small) difference to your library's Web usability and UXeffectively and efficiently.