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* Keep it simple
* Nobody knows if you are a dog
* Pave the cowpaths
* Small pieces, loosely joined
* A resource can be anything
* Caching is your friend
* Be the authoritative source for your own data
* Pass by reference not by value
* Know the difference between structured and unstructured data
* Create and adopt disciplined naming conventions
* Push your data to the widest appropriate scope
* Reuse components and services
* Media types are one honking great idea -- let's do more of those!
If it turns into a useful list it could be turned into a collaborative code4lib2011 lightning talk or something. Some of these were heisted from a [http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/ similar list] by Jon Udell.