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One of the chief promises of linked data for libraries is search engine visibility. Few studies, however, have attempted a quantitative analysis of linked data's impact on search engine rankings. Sophisticated tools have been developed to test search visibility in the related field of search engine optimization, including rank trackers, link analyzers, site auditors, and web crawlers. The author studied a linked data project from a search engine optimization perspective, applying these tools to quantify the impact of linked data and to identify best practices for implementation.