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→Personalize your Google Analytics Data with Custom Events and Variables
In both instances, this data deepened our understanding of how our sites and collections were being used, and in turn, we were able to report usage more accurately to content contributors and other stakeholders.
More on: [https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide GA Custom Events] | [https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables GA Custom Variables]
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